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Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me, not you - I'm interested in what I can get, not what you have. These pages should be used to describe the majority of your business and will make up the majority of your site.
Let me know how I’m going to be better off by choosing your business. Explain to me why choosing your business is going to make my life easy... how you'll do everything that I need... and how what I need will be simple to find with your help. It’s my choice - I need to know I’m making the right one by choosing you.
Make me feel certain that you’re here to help me. Tell me how you understand my situation by describing it to me. Ask me if your services are what I’m looking for. I want to know you empathise with me, and are able to do everything I’m looking for.
"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone." - J Doe.
Reassure me with what I’ll get from you, and tell me how to get in touch.
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